Goodies for Boris, Nicola and Daisy: Deodrant Advertising

READ THIS ARTICLE AND USE IT IN YOUR SKETCH BOOK!

http://thenextweb.com/uk/2012/01/23/lynx-turns-to-f-commerce-to-sell-grooming-products-to-women-in-the-uk/

GCSE Media Advertising Project - Thinking about Packaging Design

Lucozade Advertising Campaign

 

via

Targetting Audiences

Lifestyle ethics values

View more presentations from Rob McMinn

Great campaigns

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgjoMsk0R05wcSRCIeXM09QceEMJPSkQXx9MKGxFSHUNDAwjlF8f_JYbgK0cRf-wLjVF3D8F_zs0YXDs0FlMMyKStCmGGlce4MSZdD4sRLvFg5ZwgR3kCEiOVoJcx65WFrRD36M9NbHVE/s1600/lego-history-001.jpg

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVqi3IB-iiCMkILlEId10D2W45ICOTzNvArSLMsse_BdHWvhV0lT5wBbCwkCjg7CYjT6vuCuvTzlEUdg7amwLR8RtTlvsIY77kkXhoiPgpzCgeepoGogRBXsMm8qL9nHbjvpMkF1WuKho/s1600/lego-history-002.jpg

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtsedxxRWoQS6bNoV4p1h2DmlX-TVz3-oYwfpsmR-bVSIa9WHNjqrSx7FRl5wi7j0XHugBk8kX2Q2NDEs2bp9AwiUgGFiD3E3qxwsv50rGfZ0OBxzG7uv092XRWBttzGXBeKyca5XZfkU/s1600/lego-history-003.jpg

Great Adverts - why not share your favourites?

Coke 'Quantum of Solace' Advertising Campaign

This is a brilliant example of a global advertising campaign that crosses a variety of media platforms and works with synergy to promote both the film and the product - Coke Zero.

This is a super website with further examples:
http://www.blogger.com/goog_558078167






Latvian Version of the Cinema Advert

Nokia Lumia 800 Ad Campaign

Coca-Cola Advertising Case Study Resources

Four Different Types of Campaign and other goodies

This is an informative site that takes you through the four main types of advertising campaign:

http://www.thejamesgroup.com/four_adcampaigns.htm

The Hisory of Advertising:

History of Advertising

View more presentations from Tugce Esener

Year 11 Media Studies - Assignment 3

I hope you have all had a wonderful half-term break. When you return on Monday, we will commence with your FINAL coursework project: Assignment 3 - Advertising and Marketing. I will be posting lots of examples and useful resources here to support you with the project. I wish you lots of luck with the project and very much hope that you will seize the opportunity to make a fantastic cross-media advertising campaign for an issue that you are passionate about.

Here is a brilliant 'Industry' website link for 'Campaign', one of the industry magazines:

http://www.campaignlive.co.uk/


This is an interesting social issue advert for a French charity LICRA which works to fight against racism:


LICRA "NEW WEAPON" VA 60" from Lauren Weber on Vimeo< /a>.

Barnardos TV Adverts:

Break the cycle from Barnardo's on Vimeo.



Barnardo's Turn Around TV advert - July 2010 (60 seconds) from Barnardo's on Vimeo.

Year 10 Creative Media BTEC

Introduction
I am going to be a little bit late to your lesson today and Ms Whittaker has very kindly agreed top start you off! You are making a 'Mini-Me' poster today which is an assessment and will assess your skills in :

1. setting up a page in Photoshop
2. importing an image from the Internet
3. cutting out (using lasso tools)
4. transforming and re-sizing images to scale
5. using layers

You should have the following with you on a memory stick:

a. A Background image
b. A photo/photos of yourself that you will miniaturise

Activity: Celebrity Head Swap

 As a warm-up activity, find two celebrity photographs in Google; paste them into a new page in Photoshop (19cm X 29cm: 300 pixels/inch) and using the lasso tools, cut out and swap their heads. Now cut out their bodies to remove any background. They are now ready to put onto a background which you can import. You have 20 Minutes to create a celebrity masterpiece!

Welcome Back Year 11 - Planning for success!

Getting Things Done

View more presentations from Rob McMinn

Action Adventure Film - Pirates of the Caribbean Cross Media Synergy

 

GCSE Media - Action/Adventure Exam Preparation Goodies to Help YOU!

Codes and conventions of action adventure movies


For the Controlled Test you will need to be very familiar with codes and conventions of Action Adventure films. As you watch ‘Pirates of the Caribbean: The Curse of the Black Pearl” try to think about what those codes and conventions are.


 you think appear in the film. Choose a minimum of THREE points, and in your exercise book, make a note of any examples/evidence from the film which proves that the convention is in evidence.


e.g. 4 – sword fight between Jack and Will


1 Strong male hero (with the occasional female hero)
2 Bombshell love interest
3 Guns, explosions
4 Fights: punch ups, martial arts, shoot outs
5 Heroic acts, stunts
6 Chases: car chases, helicopter chases, plane chases, foot chases, boat chases, etc.
7 Evil character (the antagonist) determined to destroy the world/kill the hero/steal massive amounts of money
8 Comedy moments
9 Hero = an ordinary guy
10 Hero = larger than life
11 Hero = an anti hero
12 The film is plot driven
13 The plot has a good vs evil theme
14 The hero reflects and upholds the current morals of society.
15 A vibrant title that evokes the action, adventure, and premise of the story is a key component to the genre.
16 The villain has a masterful Plan: the villain’s plan provides the catalyst for the hero’s adventure. The villain’s plan sets up the hero’s goal (which is to stop the villain’s plan.)
17 The villain is more powerful than the hero
18 Big set piece(s) A set piece is a memorable scene that stands alone.
19 Snappy dialogue: especially in stories where the hero has a buddy or ally or mentor to spar with.
20 A ticking clock scenario: creates urgency, heightens tension and increases suspense.

Universal Music Group Case Study Resources - Double Award Group

YouTube and Universal Music Readying VEVO by 5minTech

Universal music group

View more presentations from hgseveleigh

Domino records

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Double Award - Universal Music Group Case Study

Music Industry -UMG

View more presentations from Christina Worby

Universal music and cooking vinyl exemplar

View more documents from Springwood High School Media

http://www.universalmusic.com/labels

Case study lady gaga

View more documents from Springwood High School Media

Resources for your study of the BBC

About the BBC



The BBC is the largest broadcasting organisation in the world. Its mission is to enrich people's lives with programmes that inform, educate and entertain.


It is a public service broadcaster, established by a Royal Charter and funded by the licence fee that is paid by UK households.

The BBC uses the income from the licence fee to provide services including 8 national TV channels plus regional programming, 10 national radio stations, 40 local radio stations and an extensive website.

BBC World Service broadcasts to the world on radio, on TV and online, providing news and information in 32 languages. It is funded by a government grant, not from the licence fee.

The BBC also has a commercial arm, BBC Worldwide. Its profits are returned to the BBC for investment in new programming and services.

http://www.bbc.co.uk/aboutthebbc/

BBC Channel Audience Profiles - Click on each channel to read more about their profiles.
http://www.bbc.co.uk/commissioning/tv/what-we-want/service-strategies/



Finding an Audience
http://www.bbc.co.uk/commissioning/tv/resources/finding-an-audience.shtml

BBC Newswatch (Like 'Points of View' this is another example of BBC viewers having a voice. http://www.bbc.co.uk/programmes/b00qjrk2

Working for the BBC
https://jobs.bbc.co.uk/fe/tpl_bbc01.asp?newms=info1



BBC New Talent
http://www.bbc.co.uk/newtalent/

BBC Self-promotion- TV Idents

Year 10 Action Adventure Exam - Cross Film Promotion

Film Poster Campaign for WANTED

http://smashingshare.com/2010/08/09/15-creative-inception-movie-posters/