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Targetting Audiences

Lifestyle ethics values

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Great campaigns

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Coca-Cola Advertising Case Study Resources

Four Different Types of Campaign and other goodies

This is an informative site that takes you through the four main types of advertising campaign:

http://www.thejamesgroup.com/four_adcampaigns.htm

The Hisory of Advertising:

History of Advertising

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Year 11 Media Studies - Assignment 3

I hope you have all had a wonderful half-term break. When you return on Monday, we will commence with your FINAL coursework project: Assignment 3 - Advertising and Marketing. I will be posting lots of examples and useful resources here to support you with the project. I wish you lots of luck with the project and very much hope that you will seize the opportunity to make a fantastic cross-media advertising campaign for an issue that you are passionate about.

Here is a brilliant 'Industry' website link for 'Campaign', one of the industry magazines:

http://www.campaignlive.co.uk/


This is an interesting social issue advert for a French charity LICRA which works to fight against racism:


LICRA "NEW WEAPON" VA 60" from Lauren Weber on Vimeo< /a>.

Barnardos TV Adverts:

Break the cycle from Barnardo's on Vimeo.



Barnardo's Turn Around TV advert - July 2010 (60 seconds) from Barnardo's on Vimeo.

Welcome Back Year 11 - Planning for success!

Getting Things Done

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