Monday 31 October 2011
Saturday 29 October 2011
Four Different Types of Campaign and other goodies
This is an informative site that takes you through the four main types of advertising campaign:
http://www.thejamesgroup.com/four_adcampaigns.htm
The Hisory of Advertising:
http://www.thejamesgroup.com/four_adcampaigns.htm
The Hisory of Advertising:
Friday 28 October 2011
Year 11 Media Studies - Assignment 3
I hope you have all had a wonderful half-term break. When you return on Monday, we will commence with your FINAL coursework project: Assignment 3 - Advertising and Marketing. I will be posting lots of examples and useful resources here to support you with the project. I wish you lots of luck with the project and very much hope that you will seize the opportunity to make a fantastic cross-media advertising campaign for an issue that you are passionate about.
Here is a brilliant 'Industry' website link for 'Campaign', one of the industry magazines:
http://www.campaignlive.co.uk/
This is an interesting social issue advert for a French charity LICRA which works to fight against racism:
LICRA "NEW WEAPON" VA 60" from Lauren Weber on Vimeo< /a>.
Barnardos TV Adverts:
Break the cycle from Barnardo's on Vimeo.
Barnardo's Turn Around TV advert - July 2010 (60 seconds) from Barnardo's on Vimeo.
Here is a brilliant 'Industry' website link for 'Campaign', one of the industry magazines:
http://www.campaignlive.co.uk/
This is an interesting social issue advert for a French charity LICRA which works to fight against racism:
LICRA "NEW WEAPON" VA 60" from Lauren Weber on Vimeo< /a>.
Barnardos TV Adverts:
Break the cycle from Barnardo's on Vimeo.
Barnardo's Turn Around TV advert - July 2010 (60 seconds) from Barnardo's on Vimeo.
Thursday 6 October 2011
Year 10 Creative Media BTEC
Introduction
I am going to be a little bit late to your lesson today and Ms Whittaker has very kindly agreed top start you off! You are making a 'Mini-Me' poster today which is an assessment and will assess your skills in :
1. setting up a page in Photoshop
2. importing an image from the Internet
3. cutting out (using lasso tools)
4. transforming and re-sizing images to scale
5. using layers
You should have the following with you on a memory stick:
a. A Background image
b. A photo/photos of yourself that you will miniaturise
Activity: Celebrity Head Swap
As a warm-up activity, find two celebrity photographs in Google; paste them into a new page in Photoshop (19cm X 29cm: 300 pixels/inch) and using the lasso tools, cut out and swap their heads. Now cut out their bodies to remove any background. They are now ready to put onto a background which you can import. You have 20 Minutes to create a celebrity masterpiece!
I am going to be a little bit late to your lesson today and Ms Whittaker has very kindly agreed top start you off! You are making a 'Mini-Me' poster today which is an assessment and will assess your skills in :
1. setting up a page in Photoshop
2. importing an image from the Internet
3. cutting out (using lasso tools)
4. transforming and re-sizing images to scale
5. using layers
You should have the following with you on a memory stick:
a. A Background image
b. A photo/photos of yourself that you will miniaturise
Activity: Celebrity Head Swap
As a warm-up activity, find two celebrity photographs in Google; paste them into a new page in Photoshop (19cm X 29cm: 300 pixels/inch) and using the lasso tools, cut out and swap their heads. Now cut out their bodies to remove any background. They are now ready to put onto a background which you can import. You have 20 Minutes to create a celebrity masterpiece!
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